Question

analyzing a cigarette ad
life is too short to give up candy!
some great taste.
wow, lower tar too!
study the advertisement, then use the drop - down menus to make inferences about the cigarette maker’s intent.
which group of people is the company targeting in this advertisement?
what message does the advertisement convey about people who smoke?
the ad uses △ to attract its target audience.

Explanation:

1. Target Audience: The ad's playful, pink - themed design with a smiling young woman and candy - like packaging suggests it's targeting younger people (teens or young adults) who might be drawn to fun, youthful imagery.
2. Message to Smokers: The text “Life is too short to give up Candy!” implies that smoking this “Candy” cigarette is a fun, carefree choice and that quitting it would be missing out on something enjoyable, so it conveys that smoking their cigarette is a fun, worthwhile part of life and not worth giving up.
3. Attraction Method: The ad uses a cute, colorful, and youthful aesthetic (pink color scheme, smiling girl, candy - named and - looking product) to attract the target audience, appealing to a desire for fun and a carefree, youthful lifestyle.

Answer:

• Target Audience: Young people (teens/young adults)
• Message to Smokers: Smoking their “Candy” cigarette is fun and worth continuing (life is too short to give up this enjoyable cigarette)
• Attraction Method: Cute, youthful, colorful aesthetic (pink theme, smiling girl, candy - like packaging)