Question

knowledge check - question 3
which of the following accurately defines \private - label\ products?
a. products that are available to be purchased only by a stores employees.
b. products whose names are not displayed on their packaging.
c. products that are sold only to a select group of customers.
d. products that are developed by national or international manufacturers and then sold under another brand name that is available only at a particular retailer’s stores.

Explanation:

To determine the correct definition of "private - label" products, we analyze each option:

• Option A: Private - label products are not restricted to a store's employees for purchase. They are available to regular customers of the store, so this option is incorrect.
• Option B: Private - label products do have their brand name (the private label) displayed on the packaging, so this option is wrong.
• Option C: Private - label products are not sold only to a select group of customers. They are sold to the general customer base of the retailer, so this option is incorrect.
• Option D: Private - label products are developed by national or international manufacturers and then sold under a brand name that is exclusive to a particular retailer's stores. This matches the definition of private - label products.

Answer:

D. Products that are developed by national or international manufacturers and then sold under another brand name that is available only at a particular retailer’s stores.