Question

social proof would suggest that viewers would be more inclined to buy because of an expert opinion being included in an ad.
true
false
question 8
3 pts
noticing something over and over again after being introduced to it is a phenomenon known as the ______.
frequency illusion
loss aversion
scarcity
appealing to emotion

Explanation:

Social proof is the psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. An expert opinion in an ad is a form of social proof that can influence viewers to buy. The frequency illusion occurs when something is noticed repeatedly after first being introduced. Loss aversion is about preferring to avoid losses over acquiring gains, scarcity is about limited - availability, and appealing to emotion is about using feelings to persuade.

Answer:

True
frequency illusion