Question

(3.2.b) looking at movies (wk 3)
in order to entertain and not provoke its customers, the film industry usually favors stories and themes that
tap into and reinforce their most fundamental desires and beliefs.
upset and question their most fundamental desires and beliefs.
actively avoid addressing their most fundamental desires and beliefs.
bear a superficial relation to their most fundamental desires and beliefs.
compare their most fundamental desires and beliefs to those of others.

Explanation:

The film industry aims to entertain and not provoke customers. So, it typically chooses stories and themes that resonate with and strengthen customers' fundamental desires and beliefs rather than upsetting, avoiding, having a superficial - connection, or making comparisons.

Answer:

tap into and reinforce their most fundamental desires and beliefs.