Question

which macro strategy allows amazon to guarantee free two-day shipping to its prime members? multiple choice manufacturing excellence product excellence branding excellence operational excellence locational excellence

Explanation:

To determine the macro strategy for Amazon's free two - day shipping, we analyze each option:

• Manufacturing excellence: Focuses on production processes, not shipping logistics.
• Product excellence: Relates to product quality/features, not shipping.
• Branding excellence: About brand building, not operational shipping.
• Operational excellence: Involves efficient processes (like supply chain, logistics) to deliver services (e.g., fast shipping). Amazon's two - day shipping relies on efficient operations.
• Locational excellence: About location advantages, not relevant to shipping service here.

Answer:

D. operational excellence