Question

which rhetorical appeal is primarily used in this ad? animals need your help. adopt a pet from your local shelter. ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad shows a sad - looking dog behind a fence with the message "Animals need your help" and a call to adopt a pet. This is designed to tug at the viewer's heartstrings and evoke an emotional response. Pathos is an appeal to emotion, so this ad primarily uses pathos.

Answer:

pathos (emotion)