Question

the head of a business unit should...
(select all that apply)

□ not disclose any information to the media.

□ ensure that all media requests are properly handled.

□ ensure all management staff are well versed in media relations.

□ ensure they are aware of contracts within their branch that have their own communications departments.

□ ensure the coo has been informed of the incident, details, concerns and steps currently taken.

Explanation:

• A business unit head cannot fully avoid disclosing all media info, so the first option is incorrect.
• Properly managing media requests is a core responsibility for consistent messaging.
• Training management staff in media relations ensures unified, appropriate external communication.
• Knowing about contracts with in-house comms teams helps coordinate media responses effectively.
• Informing the COO (senior leadership) about incidents aligns with organizational transparency and accountability.

Answer:

• ensure that all media requests are properly handled.
• ensure all management staff are well versed in media relations.
• ensure they are aware of contracts within their branch that have their own communications departments.
• ensure the COO has been informed of the incident, details, concerns and steps currently taken.