11 multiple choice 1 point which type of market segmentation is being used? the label on yoplait light…

11 multiple choice 1 point which type of market segmentation is being used? the label on yoplait light yogurt clearly and boldly says reduced fat. psychographics geographics behavioral characteristics demographics

11 multiple choice 1 point which type of market segmentation is being used? the label on yoplait light yogurt clearly and boldly says reduced fat. psychographics geographics behavioral characteristics demographics

Answer

Brief Explanations:

The "REDUCED FAT" label is targeting consumers based on their behavior related to food - choice preferences (such as health - conscious eating). Behavioral segmentation divides the market according to consumer behavior patterns like usage rate, brand loyalty, and benefits sought. Here, the benefit sought is a reduced - fat product.

Answer:

C. Behavioral Characteristics