12 multiple choice 1 point which type of market segmentation is being used? fc seattle (seattle sounders)…

12 multiple choice 1 point which type of market segmentation is being used? fc seattle (seattle sounders) market lime - green colored scarves as a centerpiece to their souvenir line, encourage choreographed european - style chants at their home matches and employ an englishman (complete with english accent) as their radio play - by - play announcer. behavioral characteristics psychographics geographics demographics

12 multiple choice 1 point which type of market segmentation is being used? fc seattle (seattle sounders) market lime - green colored scarves as a centerpiece to their souvenir line, encourage choreographed european - style chants at their home matches and employ an englishman (complete with english accent) as their radio play - by - play announcer. behavioral characteristics psychographics geographics demographics

Answer

Brief Explanations:

The market - segmentation here targets fans with an interest in European - style soccer elements like green scarves (a common European soccer fan item), choreographed chants, and an English - accented announcer. This appeals to the lifestyle and attitudes of fans, which is psychographics. Behavioral characteristics focus on purchase or usage behavior, geographics on location, and demographics on basic personal characteristics like age, gender etc.

Answer:

B. Psychographics