16 multiple choice 1 point choose the definition for \psychographics\ segmentation based on buying habits…
16 multiple choice 1 point choose the definition for \psychographics\ segmentation based on buying habits grouping people with similar lifestyles, attitudes, values and opinions segmentation of a market based upon where people live statistics to describe people
Answer
Brief Explanations:
Psychographics involves grouping consumers based on psychological characteristics like lifestyles, attitudes, values and opinions. It is not about buying habits (which is more behavior - based), location - based segmentation, or general statistics about people.
Answer:
Grouping people with similar lifestyles, attitudes, values and opinions