17 multiple choice 1 point choose the definition for \behavioral characteristics\ segmentation based on…
17 multiple choice 1 point choose the definition for \behavioral characteristics\ segmentation based on buying habits statistics to describe people segmentation of a market based upon where people live grouping people with similar lifestyles, attitudes, values and opinions
Answer
Brief Explanations:
In marketing, behavioral characteristics often refer to segmentation based on buying - related behaviors like usage rate, loyalty, etc. Buying habits are part of behavioral aspects. Statistics to describe people are more about demographics. Market segmentation based on where people live is geographic segmentation. Grouping by lifestyles, attitudes etc. is psychographic segmentation.
Answer:
Segmentation based on buying habits