17 multiple choice 1 point\nwhy may different marketing plans be required for different population…

17 multiple choice 1 point\nwhy may different marketing plans be required for different population segments?\nmarketers do not know how to segment a population.\nhealth problems are not equally distributed across the population.\ndata are not available on utilization patterns.\nhealth problems are equally distributed across the population.\n18 multiple choice 1 point\nfor a hospital visit to count as an admission, what must be true of the visit?\nit must be covered by insurance.\nit must require an overnight stay.\nit must be serious.\nit must be approved by hospital administration.

17 multiple choice 1 point\nwhy may different marketing plans be required for different population segments?\nmarketers do not know how to segment a population.\nhealth problems are not equally distributed across the population.\ndata are not available on utilization patterns.\nhealth problems are equally distributed across the population.\n18 multiple choice 1 point\nfor a hospital visit to count as an admission, what must be true of the visit?\nit must be covered by insurance.\nit must require an overnight stay.\nit must be serious.\nit must be approved by hospital administration.

Answer

Brief Explanations:

For question 17:

  • Different marketing plans are needed because health problems vary among population segments. If health problems were equally distributed (option D), a one - size - fits - all plan might work. But since they are not (option B), tailored plans are necessary. Option A is incorrect as marketers know how to segment. Option C is wrong as data on utilization patterns is often available. For question 18:
  • A hospital admission typically requires an overnight stay. Insurance coverage (option A) is not the defining factor. The seriousness (option C) is relative and not the strict criterion. Approval by hospital administration (option D) is part of the process but the key is the overnight stay.

Answer:

  1. B. Health problems are not equally distributed across the population.
  2. B. It must require an overnight stay.