20. a strategy used by a company to differentiate its products or services from those of its competitors is…

20. a strategy used by a company to differentiate its products or services from those of its competitors is called\na. positioning\nb. guerilla marketing\nc. product enhancing\nd. crowdsourcing

20. a strategy used by a company to differentiate its products or services from those of its competitors is called\na. positioning\nb. guerilla marketing\nc. product enhancing\nd. crowdsourcing

Answer

Brief Explanations:

To solve this, we analyze each option:

  • Option a: Positioning in marketing refers to creating a unique image/identity for a product/service to differentiate it from competitors.
  • Option b: Guerrilla marketing is unconventional promotional tactics, not about differentiation.
  • Option c: Product enhancing is improving a product, not differentiating from competitors.
  • Option d: Crowdsourcing involves getting input from a large group, not related to differentiation.

So, positioning is the strategy for differentiation.

Answer:

a. positioning