______ advertising is common during the maturity stage of the product life cycle, but you should avoid this…

______ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader. pioneering comparative competitive covert institutional question 49 2 pts which advertising medium offers the advantage of high audience selectivity? direct mail television radio newspaper online and social media

______ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader. pioneering comparative competitive covert institutional question 49 2 pts which advertising medium offers the advantage of high audience selectivity? direct mail television radio newspaper online and social media

Answer

Brief Explanations:

  1. In the maturity stage of the product - life cycle, comparative advertising, which compares a product to its competitors, is common. But if a brand is the leader, it may not want to give competitors visibility through such advertising.
  2. Direct mail allows advertisers to target specific individuals or households based on various criteria such as demographics, purchase history, etc., providing high - audience selectivity.

Answer:

Question 1: B. Comparative Question 2: A. direct mail