what affects the desirability of a product? products become more desirable when\na. professional athletes…

what affects the desirability of a product? products become more desirable when\na. professional athletes use a product because consumers who use the same product may feel closer to famous people.\nb. celebrities use a product because consumers who use the same product may feel more fashionable.\nc. movie stars use a product because consumers perceive them to be particularly knowledgeable about it.\nd. both a and b.\ne. all of the above.

what affects the desirability of a product? products become more desirable when\na. professional athletes use a product because consumers who use the same product may feel closer to famous people.\nb. celebrities use a product because consumers who use the same product may feel more fashionable.\nc. movie stars use a product because consumers perceive them to be particularly knowledgeable about it.\nd. both a and b.\ne. all of the above.

Answer

Brief Explanations:

When professional athletes use a product, consumers may feel a connection to fame. When celebrities use a product, consumers may feel more fashionable. Movie - stars are not generally perceived as particularly knowledgeable about products in a way that directly affects product desirability compared to the first two factors. But options A and B are valid reasons for increased product desirability.

Answer:

D. both a and b