analysis has shown that ingredients account for less than 5 percent of a perfumes cost. so if a perfume…

analysis has shown that ingredients account for less than 5 percent of a perfumes cost. so if a perfume costs $135 or more per ounce, it reflects the marketers adoption of a pricing objective that focuses on: maximizing sales. expanding market share. creating image or prestige. meeting competitors prices.

analysis has shown that ingredients account for less than 5 percent of a perfumes cost. so if a perfume costs $135 or more per ounce, it reflects the marketers adoption of a pricing objective that focuses on: maximizing sales. expanding market share. creating image or prestige. meeting competitors prices.

Answer

Brief Explanations:

Maximizing sales (A) and expanding market share (B) typically involve lower prices to drive volume, so they don't fit a high - price strategy. Meeting competitors' prices (D) means pricing in line with others, not setting a high price. Creating image or prestige (C) uses high prices to convey luxury and exclusivity, which matches a perfume costing $135 + per ounce (since ingredients are a small cost, the high price is for brand image).

Answer:

C. creating image or prestige