andre is a real estate agent with an idea for a software program that will help perform real estate…

andre is a real estate agent with an idea for a software program that will help perform real estate appraisals more quickly and accurately. a friend who is knowledgeable in programming has helped him develop the software. now andre has taken it to a number of fellow real estate agents who have volunteered to try it out in the field. the volunteer agents are performing __________. test marketing word of mouth promotion sales promotion product marketing

andre is a real estate agent with an idea for a software program that will help perform real estate appraisals more quickly and accurately. a friend who is knowledgeable in programming has helped him develop the software. now andre has taken it to a number of fellow real estate agents who have volunteered to try it out in the field. the volunteer agents are performing __________. test marketing word of mouth promotion sales promotion product marketing

Answer

Brief Explanations:

Test marketing involves trying out a product (in this case, the software) in a limited - scale real - world setting (with volunteer agents in the field). Word of mouth promotion is more about people spreading positive or negative information about a product without a structured trial. Sales promotion is about short - term incentives to increase sales (like discounts). Product marketing is a broader concept of promoting a product to the market. Here, the key is the trial in the field which aligns with test marketing.

Answer:

test marketing