appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key…

appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. in the context of change drivers affecting the future of marketing, this reflects the shifts\n\nto product glut and customer shortage.\n\nin generational values and preferences.\n\nin information power from marketer to customer.\n\nto distinguishing marketing (\big m\) from marketing (\little m\).\n\nto justifying the relevance and payback of the marketing investment.

appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. in the context of change drivers affecting the future of marketing, this reflects the shifts\n\nto product glut and customer shortage.\n\nin generational values and preferences.\n\nin information power from marketer to customer.\n\nto distinguishing marketing (\big m\) from marketing (\little m\).\n\nto justifying the relevance and payback of the marketing investment.

Answer

Brief Explanations:

Marketing metrics are designed to evaluate and improve marketing efforts. Changes in generational values and preferences are key drivers in the future of marketing as they impact customer - behavior and what metrics should measure. Other options are not as directly related to the purpose of marketing metrics in the context of future change drivers.

Answer:

in generational values and preferences.