an athletic shoe - making company in the united states successfully sells the same range of shoes in all its…
an athletic shoe - making company in the united states successfully sells the same range of shoes in all its international outlets. this is an example of\nmultiple choice\nbehavioral segmentation.\nunique segmentation.\ndemographic segmentation.\nglobal segmentation.\nregional segmentation.
Answer
Brief Explanations:
The company is selling the same range of shoes across all international outlets, which implies a global - wide approach without differentiating much based on local factors. Behavioral segmentation is based on consumer behavior, demographic on characteristics like age, gender etc., and regional on different regions. Global segmentation here means treating the world as one market with similar product offerings. There's no such thing as "unique segmentation" in standard marketing terms.
Answer:
D. global segmentation