an auto insurance company segmented its market by both gender and age and designed different marketing…

an auto insurance company segmented its market by both gender and age and designed different marketing campaigns to appeal to both. in the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. this firm failed to understand the criteria of market segments needing to be\nmultiple choice\nsubstantial.\naccessible.\ndifferentiable.\nmeasurable.\nactionable

an auto insurance company segmented its market by both gender and age and designed different marketing campaigns to appeal to both. in the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. this firm failed to understand the criteria of market segments needing to be\nmultiple choice\nsubstantial.\naccessible.\ndifferentiable.\nmeasurable.\nactionable

Answer

Brief Explanations:

Market segmentation criteria:

  • Substantial: Segment has enough potential customers.
  • Accessible: Company can reach and serve the segment.
  • Differentiable: Segment responds differently to marketing.
  • Measurable: Size, purchasing power etc. can be measured.
  • Actionable: Company can design effective marketing.

Here, both segments responded same (no difference in response), so firm failed on differentiable criteria.

Answer:

Differentable.