a basic measurement of a websites effectiveness is the conversion rate, which is the: percentage of people…

a basic measurement of a websites effectiveness is the conversion rate, which is the: percentage of people presented with a banner ad who click on it. proportion of visitors who mark the website as a favorite. number of people who, having previously visited the site, return to it for additional visits. percentage of website visitors who make purchases. question 2 0.5 pts the customers of a national bank recently received emails from a fake email address asking them to make a phone call to a number mentioned in the email and provide information regarding their account numbers, recent transactions, and online passwords. the email informed them that it was a check being conducted by the bank to update their personal information. this is an example of: phishing. vishing. data mining. search marketing.

a basic measurement of a websites effectiveness is the conversion rate, which is the: percentage of people presented with a banner ad who click on it. proportion of visitors who mark the website as a favorite. number of people who, having previously visited the site, return to it for additional visits. percentage of website visitors who make purchases. question 2 0.5 pts the customers of a national bank recently received emails from a fake email address asking them to make a phone call to a number mentioned in the email and provide information regarding their account numbers, recent transactions, and online passwords. the email informed them that it was a check being conducted by the bank to update their personal information. this is an example of: phishing. vishing. data mining. search marketing.

Answer

Brief Explanations:

  1. For the first question, the conversion rate in the context of a website is defined as the percentage of website visitors who make purchases. This is a key metric in business - marketing to measure the effectiveness of a website in turning visitors into customers.
  2. For the second question, phishing is a type of cyber - attack where attackers use fake emails to trick people into revealing sensitive information like account numbers and passwords. The described scenario fits the definition of phishing.

Answer:

  1. percentage of website visitors who make purchases.
  2. phishing.