brianna has always wanted to open a hair salon. while brianna has experience in cutting and styling hair…

brianna has always wanted to open a hair salon. while brianna has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. so, rather than open a hair salon that offers a wide variety of cuts and styles, brianna has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. this is an example of\nmultiple choice\nmarket segmentation.\nlimited marketing.\nmarket fragmentation.\nrepositioning.\nmass marketing.

brianna has always wanted to open a hair salon. while brianna has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. so, rather than open a hair salon that offers a wide variety of cuts and styles, brianna has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. this is an example of\nmultiple choice\nmarket segmentation.\nlimited marketing.\nmarket fragmentation.\nrepositioning.\nmass marketing.

Answer

Brief Explanations:

Market segmentation involves dividing a broad market into subsets of consumers with common needs. Brianna targets a specific group (those who color hair), which fits this concept. Limited marketing is too vague. Market fragmentation is about a market splitting into smaller parts, not targeting. Repositioning is changing a product's image. Mass marketing targets everyone, which she isn't doing.

Answer:

market segmentation.