chapter 01 related content (marketing: art and science of satisfying customers)\ntwo parts - probably about…

chapter 01 related content (marketing: art and science of satisfying customers)\ntwo parts - probably about 3 sentences for each part will do, but you can add more if time allows.\na) two elements of the marketing strategy are (1) the target market and the (2) marketing mix (4 ps). mentioned in our slides and video of those i mentioned that people have been trying to update those into the 4 cs, or 7 ps, etc. no need to list all of what those are. instead, explain what the basic new pieces are or the new focus of these updated lists (again, without having to recall what 3 more ps actually stand for.\nb) your book mentioned were moving (hopefully) from a transaction - based marketing to relationship marketing. theres a lot that goes into this. try to come up with a couple of things that showcase this philosophy or strategy. and no, just saying social media rocks is not what the book really talked about and is only one tiny, tiny aspect of this overall philosophy)

chapter 01 related content (marketing: art and science of satisfying customers)\ntwo parts - probably about 3 sentences for each part will do, but you can add more if time allows.\na) two elements of the marketing strategy are (1) the target market and the (2) marketing mix (4 ps). mentioned in our slides and video of those i mentioned that people have been trying to update those into the 4 cs, or 7 ps, etc. no need to list all of what those are. instead, explain what the basic new pieces are or the new focus of these updated lists (again, without having to recall what 3 more ps actually stand for.\nb) your book mentioned were moving (hopefully) from a transaction - based marketing to relationship marketing. theres a lot that goes into this. try to come up with a couple of things that showcase this philosophy or strategy. and no, just saying social media rocks is not what the book really talked about and is only one tiny, tiny aspect of this overall philosophy)

Answer

Brief Explanations:

a) The updated marketing lists (4 Cs, 7 Ps) often focus on customer - centricity. They shift the emphasis from product - centric (4 Ps) to more customer - focused elements like customer value and convenience. b) Relationship marketing involves personalized communication with customers. It also emphasizes long - term satisfaction and loyalty over one - time transactions.

Answer:

a) The new focus is on customer - centric elements. b) Personalized communication and long - term loyalty are key.