what are the characteristics of consumers and organizations that marketers use to divide a market into…

what are the characteristics of consumers and organizations that marketers use to divide a market into segments?\nmarket density\ndemographics\nmarket size\nsegmentation bases

what are the characteristics of consumers and organizations that marketers use to divide a market into segments?\nmarket density\ndemographics\nmarket size\nsegmentation bases

Answer

Brief Explanations:

Marketers use demographics such as age, gender, income etc. to divide a market into segments. Market density and size are aspects related to the market as a whole rather than characteristics of consumers/organizations for segmentation. Segmentation bases is a general term for what is used for segmentation, not a specific characteristic.

Answer:

B. Demographics