check my work (1 remaining)\nin the context of advertising campaigns and the need to tailor to local…
check my work (1 remaining)\nin the context of advertising campaigns and the need to tailor to local cultures, why did nikes \just do it\ campaign fail in china?\no a. the slogan did not translate positively in chinese.\no b. nikes black and white brand colors convey evil and cruelty.\no c. the campaign emphasized individual, youthful irreverence.\no d. nikes swoosh logo is an offensive symbol in china.
Answer
Brief Explanations:
In Chinese culture, there is a greater emphasis on collectivism and respect for authority compared to the individualistic and youth - centered irreverence emphasized in the "Just Do It" campaign. This cultural misalignment led to the campaign's failure. Option a is incorrect as the slogan translation was not the main issue. Option b is not a widely recognized cultural perception of Nike's brand colors in China. Option d is not a valid reason as the swoosh logo is not an offensive symbol in China.
Answer:
C. The campaign emphasized individual, youthful irreverence.