claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit - flavored…
claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit - flavored allergy tablet, specifically designed to be easy for children to take. for this product, claritin is segmenting the market based on\nmultiple choice\nlifestyle.\nage.\ncustomer convenience.\nmotivation.\ngender.
Answer
Brief Explanations:
Market segmentation based on age divides the market into different age - groups. Claritin's product is specifically designed for children (an age - group), which indicates age - based segmentation. Lifestyle segmentation would focus on how people live (e.g., hobbies, values). Customer convenience is more about ease of purchase or use in a general sense (not tied to a specific demographic like age). Motivation is about the reasons behind buying (e.g., solving a problem, status). Gender is about male/female differences. Since the product is for children (age), age is the correct segmentation variable.
Answer:
age.