companies whose products are similar to competing products often pursue a marketing strategy of brand…
companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their br with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). jaywant s and francesca dallolmo riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attrib and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share - the more popular a bran the stronger peoples associations with it are - suggesting that ______\nwhich best completes the text?\nmarketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.\ndifferences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.\nconsumers tend to perceive products with high market share more positively than they perceive products with low market share.\nmarketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.
Answer
Brief Explanations:
El texto dice que las diferencias en las asociaciones de los consumidores con los atributos de las marcas se explican por las diferencias en la cuota de mercado. Esto significa que la cuota de mercado (popularidad) influye más en las percepciones de los consumidores que la diferenciación de marca. La opción "diferences in consumers’ perceptions of products’ attributes are less influenced by brand differentiation than by actual differences between products" no se ajusta porque el texto no menciona diferencias reales entre productos. La opción "consumers tend to perceive products with high market share more positively than they perceive products with low market share" no aborda la relación con la diferenciación de marca. La opción "marketing efforts focused on brand differentiation do not have much effect on consumers’ perceptions of branded products’ attributes" es demasiado general. La opción "marketing aimed at brand differentiation influences consumers’ perceptions of branded products but not consumers’ purchasing behavior" no se refiere a la cuota de mercado. La mejor opción es la que dice que las diferencias en las percepciones de los consumidores se ven menos influenciadas por la diferenciación de marca y más por la cuota de mercado (lo que se asocia con la popularidad).
Answer:
B. differences in consumers’ perceptions of products’ attributes are less influenced by brand differentiation than by actual differences between products.