a companys plans that focus largely on its current and near - future activities and are determined by its…

a companys plans that focus largely on its current and near - future activities and are determined by its middle level management are referred to as ____ plans\ntactical\nstrategic\nlong - term\noperational\nquestion 27\n2.44 pts\nduring which phase in the business cycle do marketers consider lowering prices and increasing promotions that include special offers to stimulate demand?\nprosperity\ngrowth\nrecession\nmaturity

a companys plans that focus largely on its current and near - future activities and are determined by its middle level management are referred to as ____ plans\ntactical\nstrategic\nlong - term\noperational\nquestion 27\n2.44 pts\nduring which phase in the business cycle do marketers consider lowering prices and increasing promotions that include special offers to stimulate demand?\nprosperity\ngrowth\nrecession\nmaturity

Answer

Brief Explanations:

  1. Tactical plans are made by middle - level management and focus on current and near - future activities. Strategic plans are long - term and made by top management, long - term plans are broad and long - term in nature, and operational plans are day - to - day task plans.
  2. During a recession, consumer spending decreases, so marketers lower prices and increase promotions to stimulate demand. In prosperity and growth, demand is usually high, and during maturity, other strategies might be more common.

Answer:

  1. A. tactical
  2. C. Recession