compare the following marketing tactics and select the company whose tactic raises an ethical…
compare the following marketing tactics and select the company whose tactic raises an ethical concern.\nmultiple choice\njuicy couture targeting tweens with sexualized clothing\nanheuser - busch targeting its beer product line to sporting fans\nhome depot giving discounts to military personnel\njcpenney targeting big and tall men with a specific clothing line\nwhatsapp targeting older americans as a way to connect with their grandchildren
Answer
Brief Explanations:
Tweens are children (typically aged 8 - 12). Sexualized clothing for this age group is inappropriate as it can harm their psychological and social development. Targeting them with such clothing crosses ethical boundaries.
- Anheuser - Busch targeting beer to sporting fans: Beer consumption by adults at sports events is a common and accepted marketing practice (assuming legal age targeting).
- Home Depot giving discounts to military personnel: This is a form of appreciation and a common, ethical business practice.
- JCPenney targeting big and tall men: This is a legitimate market segmentation based on physical characteristics to meet customer needs.
- WhatsApp targeting older Americans to connect with grandchildren: This is a positive way to facilitate family connections and is an ethical marketing approach.
Answer:
Juicy Couture targeting tweens with sexualized clothing.