the ____ component of the marketing environment consists of laws that require firms to operate under…

the ____ component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights. \ncompetitive \npolitical - legal \nsocial - cultural \neconomic \n\nquestion 25 \n2.44 pts \nthe performance framework developed by the boston consulting group (bcg) plots: \nmarket share against market growth potential \nmarket attractiveness against number of product lines. \nperformance in test markets before a full - scale rollout. \ncurrent market conditions against past trends.

the ____ component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights. \ncompetitive \npolitical - legal \nsocial - cultural \neconomic \n\nquestion 25 \n2.44 pts \nthe performance framework developed by the boston consulting group (bcg) plots: \nmarket share against market growth potential \nmarket attractiveness against number of product lines. \nperformance in test markets before a full - scale rollout. \ncurrent market conditions against past trends.

Answer

Brief Explanations:

  1. For the first question, laws related to firm - operation under competition and consumer rights protection are part of the political - legal component of the marketing environment.
  2. For the second question, the Boston Consulting Group (BCG) matrix plots market share against market growth potential to classify business units.

Answer:

Question 1: B. political - legal Question 2: A. market share against market growth potential