as consumers spend more time online and have more technological tools that enable them to avoid exposure to…
as consumers spend more time online and have more technological tools that enable them to avoid exposure to tv ads, marketers will most likely\n\nmultiple choice\n\ninvest in flashier television advertisements to attract attention to themselves.\n\nlobby for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anticompetitive.\n\nblock out any mention of brand names during regular programming.\n\nbuy more air time in an attempt to crowd out their competitors advertisements.\n\nsnift dollars from traditional display advertising to sites like twitter that can deliver huge audiences.
Answer
Brief Explanations:
When consumers spend more time online and use tech tools to avoid TV ads, marketers would logically shift resources. Shifting from traditional (TV) to online (like Twitter) aligns with consumer behavior change. Investing in flashier TV ads (while consumers avoid TV) is less effective. Lobbying against device sales is unlikely as it's consumer - choice - related. Blocking brand names is counter - productive. Buying more airtime (for TV) also doesn't match the trend of consumers avoiding TV.
Answer:
Shift dollars from traditional display advertising to sites like Twitter that can deliver huge audiences.