in the context of communications strategy, pull strategies tend to be emphasized:\n\n a. for commodities…

in the context of communications strategy, pull strategies tend to be emphasized:\n\n a. for commodities, when distribution channels are short, and when international markets are available for the product.\n\n b. for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.\n\n c. for services, when distribution channels are long, and when international markets are available for the product.\n\n d. for industrial services, when distribution channels are direct and when there is a low degree of literacy.\n\n e. for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available.

in the context of communications strategy, pull strategies tend to be emphasized:\n\n a. for commodities, when distribution channels are short, and when international markets are available for the product.\n\n b. for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.\n\n c. for services, when distribution channels are long, and when international markets are available for the product.\n\n d. for industrial services, when distribution channels are direct and when there is a low degree of literacy.\n\n e. for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available.

Answer

Brief Explanations:

Pull strategies involve creating consumer demand to 'pull' the product through the distribution channels. They work well for consumer goods with long - distribution channels and sufficient media to spread the marketing message. For commodities, industrial products, and industrial services, other strategies might be more suitable. Short distribution channels and low media availability are not conducive to pull strategies.

Answer:

B. for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.