in the context of interpreting market research, classify the following data as either primary or secondary…

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. information collected from your company focus group. demographic data you obtained from the government. facts you collected from professional journal articles. a marketing survey you posted on facebook.

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. information collected from your company focus group. demographic data you obtained from the government. facts you collected from professional journal articles. a marketing survey you posted on facebook.

Answer

Answer:

  • Information collected from your company focus group: Primary
  • Demographic data you obtained from the government: Secondary
  • Facts you collected from professional journal articles: Secondary
  • A marketing survey you posted on Facebook: Primary

Brief Explanations:

Primary data is collected directly by the researcher (focus - group, Facebook survey). Secondary data is gathered from existing sources (government data, journal articles).