conventional wisdom says that the best way to spend your marketing time and dollars is to\ntarget the top…

conventional wisdom says that the best way to spend your marketing time and dollars is to\ntarget the top 20% of main players in the real estate transaction\ntarget all the agents in one agency. once you have 20% of them move on to another agency\nhand out your business card and brochure to everyone you meet\ntake an agent out to lunch even if that agent is not a top producer. all contacts are good contacts\ntarget homeowners directly\nquestion 31\n1 pts\nyou should include which of the following in your marketing plan?\na list of your strengths and weaknesses compared to you competition\nyour inspection schedule\nyour competitor’s phone numbers\na map of your service area\nwhat kind of car to buy

conventional wisdom says that the best way to spend your marketing time and dollars is to\ntarget the top 20% of main players in the real estate transaction\ntarget all the agents in one agency. once you have 20% of them move on to another agency\nhand out your business card and brochure to everyone you meet\ntake an agent out to lunch even if that agent is not a top producer. all contacts are good contacts\ntarget homeowners directly\nquestion 31\n1 pts\nyou should include which of the following in your marketing plan?\na list of your strengths and weaknesses compared to you competition\nyour inspection schedule\nyour competitor’s phone numbers\na map of your service area\nwhat kind of car to buy

Answer

Brief Explanations:

For the first question, targeting the top 20% of main players in real - estate transactions is a common and effective marketing strategy as they likely have more influence and business. For the second question, including a list of your strengths and weaknesses compared to competition in a marketing plan helps in positioning and strategy - building.

Answer:

  1. Target the top 20% of main players in the real estate transaction
  2. A list of your strengths and weaknesses compared to you competition