customer acquisition costs\nacquiring new customers is important for any business. tracking the costs to…

customer acquisition costs\nacquiring new customers is important for any business. tracking the costs to obtain new customers is also important. the formula used to determine a company’s customer acquisition cost (cac) is marketing expenses plus sales expenses, divided by the number of new customers for the period. if acquisition costs are high, the marketing might not be effective.\npurpose\nupon completing this project, you will better understand how to calculate customer acquisition costs.\nsteps for completion\n1. jon’s company acquired 2,000 new customers last year. he spent $10,000 in marketing costs and $6,000 in sales costs. what was jon’s cac?\na. \n2. erin owns an ice - cream shop. she spent $5,000 in marketing expenses and $2,000 in sales costs last year. she obtained 700 new customers. what was erin’s cac?\na. \n3. sarah runs a large toy store. last year they acquired 5,000 new customers. her company spent $30,000 in marketing costs and $15,000 in sales costs. what was sarah’s cac?\na. \nproject details\nproject file\nn/a\nestimated completion time\n5 minutes\nvideo reference\ndomain 2\ntopic: aspects of marketing processes\nsubtopic: customer acquisition and retention costs\nobjectives covered\n2 marketing and sales\n2.2 analyze aspects of marketing processes\n2.2.4 analyze customer acquisition costs and retention costs

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