darus is looking for a health club to join. he does not care if the health club has a swimming pool, snack…
darus is looking for a health club to join. he does not care if the health club has a swimming pool, snack bar, or fitness classes, what he does care about is that the club is open late in the evening and has extensive free weights and weight - lifting machines. these attributes that darus considers most important are referred to as his\nmultiple choice\nconsumer criteria.\ninformation set.\nproduct standards.\nevolved set.\nevaluative criteria.
Answer
Brief Explanations:
Evaluative criteria are the attributes or features that consumers consider important when evaluating and choosing between different products or services. In this case, Denus has specific attributes (swimming pool, snack bar, open late, extensive free weights and weight - lifting machines) that he deems most important for a health club. Consumer criteria is a more general and less commonly used term in marketing. Information set refers to the collection of information a consumer has about products. Product standards are more about industry - defined or regulatory standards. Evoked set is the set of brands or options that come to a consumer's mind when they think of a product category.
Answer:
evaluative criteria.