decision point: choosing your target market\nthe vp of marketing directs you to begin looking at markets for…

decision point: choosing your target market\nthe vp of marketing directs you to begin looking at markets for powerfully fits products: \assuming that we focus on the desire for fitness technology functionality, what market do you think would benefit most from our offerings?\\nselect an option from the choices below and click submit.\nweekend warriors: this large market works out 2 - 3 times a week and mixes up running with gym time. weekend warriors typically purchase mid - level shoes and apparel and use a fitness app on their phone to track their workouts.\ngym newbie: this largest market is new to fitness and working out. gym newbies work out once a week and are price sensitive about their fitness spending.\nmarathon madness: this mid - size market works out daily. workouts often include long distance runs. quality, durable products are attractive to this market, and marathoners are willing to pay premium prices to get the latest tech.

decision point: choosing your target market\nthe vp of marketing directs you to begin looking at markets for powerfully fits products: \assuming that we focus on the desire for fitness technology functionality, what market do you think would benefit most from our offerings?\\nselect an option from the choices below and click submit.\nweekend warriors: this large market works out 2 - 3 times a week and mixes up running with gym time. weekend warriors typically purchase mid - level shoes and apparel and use a fitness app on their phone to track their workouts.\ngym newbie: this largest market is new to fitness and working out. gym newbies work out once a week and are price sensitive about their fitness spending.\nmarathon madness: this mid - size market works out daily. workouts often include long distance runs. quality, durable products are attractive to this market, and marathoners are willing to pay premium prices to get the latest tech.

Answer

Brief Explanations:

The Marathon Madness market values the latest fitness - tech and is willing to pay premium prices. Since the focus is on fitness technology functionality, this market would benefit most as they are more likely to invest in high - end fitness technology products. Weekend Warriors use a fitness app but may not be as likely to invest in advanced fitness technology products compared to Marathoners. Gym Newbies are price - sensitive and may not prioritize high - end fitness technology.

Answer:

Marathon Madness: This mid - size market works out daily. Workouts often include long distance runs. Quality, durable products are attractive to this market, and marathoners are willing to pay premium prices to get the latest tech.