describe the target market for https://theeverygirl.com/ 1. determine the targeting strategy - are they…

describe the target market for https://theeverygirl.com/ 1. determine the targeting strategy - are they using undifferentiated, concentrated, differentiated or micromarketing? please explain your rationale. 2. describe one target in terms of demographics (i want to see at least age and income but there might be others) and psychographics (i want a description of \who the target market is, what is s/he like, values, etc.). 3. give an example of an article/content that tries to reach this target market. please explain why. 4. is there any content that doesnt seem to belong based on the target?

describe the target market for https://theeverygirl.com/ 1. determine the targeting strategy - are they using undifferentiated, concentrated, differentiated or micromarketing? please explain your rationale. 2. describe one target in terms of demographics (i want to see at least age and income but there might be others) and psychographics (i want a description of \who the target market is, what is s/he like, values, etc.). 3. give an example of an article/content that tries to reach this target market. please explain why. 4. is there any content that doesnt seem to belong based on the target?

Answer

Brief Explanations:

  1. To determine the targeting strategy, one would need to analyze the website's content, marketing messages, and overall approach. Undifferentiated targets the whole market, concentrated focuses on a single - niche, differentiated targets multiple segments, and micromarketing targets very specific groups. Rationale would be based on the uniformity or diversity of the content and appeals.
  2. Demographics like age (likely young - adult to middle - aged women, say 18 - 45) and income (moderate to high - income, as content may include luxury product recommendations) can be considered. Psychographics: The target may be fashion - conscious, career - oriented, interested in lifestyle improvement, values self - care and personal growth.
  3. An article about "The Best Designer Handbags for the Working Woman" would target the described demographic and psychographic group, appealing to their fashion sense and career focus.
  4. If there is content about heavy - duty construction equipment, it likely doesn't fit as it doesn't align with the fashion, lifestyle, and female - centric target market.

Answer:

  1. Strategy determination requires website analysis. Rationale based on content and appeals.
  2. Demographics: Age 18 - 45, moderate - high income. Psychographics: Fashion - conscious, career - oriented, value self - care.
  3. "The Best Designer Handbags for the Working Woman"
  4. Heavy - duty construction equipment content doesn't fit as it's not female - centric or lifestyle - related.