direct marketing tactics do not include which of the following?\nmailing letters or postcards\nsending…

direct marketing tactics do not include which of the following?\nmailing letters or postcards\nsending offers out through e - mail\nbillboards on the interstate\ntelemarketing calls\nquestion 14\n3 pts\none disadvantage of direct marketing is that the effectiveness is difficult to measure.\ntrue\nfalse

direct marketing tactics do not include which of the following?\nmailing letters or postcards\nsending offers out through e - mail\nbillboards on the interstate\ntelemarketing calls\nquestion 14\n3 pts\none disadvantage of direct marketing is that the effectiveness is difficult to measure.\ntrue\nfalse

Answer

Brief Explanations:

Direct marketing is a promotional method that directly communicates with targeted consumers. Mailing letters/postcards, email - based offers, and telemarketing calls are direct as they reach specific individuals. Billboards on the interstate are mass - marketing as they target a broad, non - specific audience. Also, direct marketing effectiveness can be measured through response rates, conversion rates etc.

Answer:

Question 13: C. billboards on the interstate Question 14: False