doves commercial discusses all of the great things that dove does for you and your skin. they talk about how…

doves commercial discusses all of the great things that dove does for you and your skin. they talk about how it will make your skin soft, the quality of the ingredients, and how clean it will make you feel. this is an example of what?\nneeds and wants\nspecific marketing strategies\nallocate marketing resources\nproduct benefits\norganizations identify their segments by?*\nmarket research\npositioning research\nproduct research\ntargeting

doves commercial discusses all of the great things that dove does for you and your skin. they talk about how it will make your skin soft, the quality of the ingredients, and how clean it will make you feel. this is an example of what?\nneeds and wants\nspecific marketing strategies\nallocate marketing resources\nproduct benefits\norganizations identify their segments by?*\nmarket research\npositioning research\nproduct research\ntargeting

Answer

Brief Explanations:

  1. In the Dove commercial example, it focuses on what the product does for the consumer like making skin soft and giving a clean - feeling. These are product benefits. Product benefits are the advantages that consumers gain from using a product.
  2. For the second question, organizations identify their market segments through market research. Market research helps in understanding different groups of consumers with distinct needs, characteristics, and behaviors.

Answer:

  1. Product benefits
  2. Market research