edwins jewelers is running an ad campaign that features engagement rings, grandparents charms, and…

edwins jewelers is running an ad campaign that features engagement rings, grandparents charms, and anniversary bands. what demographic segmentation tool is edwins using?\nmultiple choice\nage\ngender\ncustomer convenience\nfamily size\nmarital status

edwins jewelers is running an ad campaign that features engagement rings, grandparents charms, and anniversary bands. what demographic segmentation tool is edwins using?\nmultiple choice\nage\ngender\ncustomer convenience\nfamily size\nmarital status

Answer

Brief Explanations:

Engagement rings are typically for those getting married (engaged), grandparents' charms may be for older customers (possibly married for a long - time), and anniversary bands are for married couples. Marital status is a key demographic factor here as it differentiates the target market based on relationship status. Age could be related but not as directly as marital status. Gender is too broad as both men and women can be engaged or married. Customer convenience is not a demographic segmentation tool. Family size is about the number of family members which is not relevant here.

Answer:

marital status