exam\nwhich statement is most accurate regarding the use of social media in market segmentation?\n50\n3.5\npo…

exam\nwhich statement is most accurate regarding the use of social media in market segmentation?\n50\n3.5\npoints\nmultiple choice\nsocial media is not very helpful in segmenting markets, but it can be a useful tool for\nmarketers once the market has already been segmented.\nas of yet, social media has not been proven to be an effective tool for segmenting\nmarkets.\nas compared to traditional segmenting techniques, it is easier to know exactly how to\nengage consumers on social networking sites.\nby segmenting the market by those who are active on social media, companies can\nconnect with a larger and more diverse consumer base.\nsocial media is most helpful in reaching out to older americans and senior citizens.

exam\nwhich statement is most accurate regarding the use of social media in market segmentation?\n50\n3.5\npoints\nmultiple choice\nsocial media is not very helpful in segmenting markets, but it can be a useful tool for\nmarketers once the market has already been segmented.\nas of yet, social media has not been proven to be an effective tool for segmenting\nmarkets.\nas compared to traditional segmenting techniques, it is easier to know exactly how to\nengage consumers on social networking sites.\nby segmenting the market by those who are active on social media, companies can\nconnect with a larger and more diverse consumer base.\nsocial media is most helpful in reaching out to older americans and senior citizens.

Answer

Brief Explanations:

Social media allows companies to reach a wider range of consumers. By targeting those active on social media, companies can connect with diverse demographics. Traditional techniques may have limitations in reaching such a broad audience. Also, social media is effective in market segmentation as it provides data on user behavior, interests, etc. Older Americans and senior citizens are not the main users (younger demographics are more active). Social media is helpful in segmentation (contradicts the "not very helpful" and "not proven effective" options). And engaging on social media isn't necessarily easier than traditional methods as it requires strategy.

Answer:

By segmenting the market by those who are active on social media, companies can connect with a larger and more diverse consumer base.