when firms in business markets are grouped based on their sales revenues, they are said to be segmented by…

when firms in business markets are grouped based on their sales revenues, they are said to be segmented by: demographic characteristics. purchase category. end - use application. customer type

when firms in business markets are grouped based on their sales revenues, they are said to be segmented by: demographic characteristics. purchase category. end - use application. customer type

Answer

Brief Explanations:

Segmenting firms by sales - revenue is a form of demographic segmentation in business markets. Demographic characteristics in business markets can include firm - size related metrics like sales revenue. Purchase category refers to types of products or services bought, end - use application is about how the product is used, and customer type is a broader classification not specifically tied to sales revenue.

Answer:

demographic characteristics