which of the following are included in a companys brand fundamentals?\nmission statement, vision statement…
which of the following are included in a companys brand fundamentals?\nmission statement, vision statement, and positioning statement.\ncolors, a company car, and investors.\nmission statement, brand logo, and board of advisors.\ncustomers, vision statement, 10 - year plan, and company phone.\nquestion 43\n1 pts\nwhich of the following is not an important consideration when creating your business logo?\ncolors\nappropriate visual representation\nyour business physical location\nyour company values\nquestion 44\n1 pts\nthe purpose of company swag (not merch) is not to:\nserve as fun giveaways that encourage brand loyalty.\nact as another stream of income for the business.\nraise and spread awareness of your brand.\nnone of the above. swag is just cool, but does not serve a purpose.
Answer
Brief Explanations:
- For the first question, brand fundamentals typically include the mission statement (defines purpose), vision statement (future - goal), and positioning statement (market - standing). Other options have non - fundamental elements like company car, investors, board of advisors etc.
- For the second question, when creating a business logo, colors, appropriate visual representation, and company values are important. Physical location is not relevant to logo design.
- For the third question, company swag is for brand loyalty, brand awareness, not for generating income.
Answer:
- Question 42: Mission statement, vision statement, and positioning statement.
- Question 43: Your business' physical location.
- Question 44: Act as another stream of income for the business.