which of the following is a variable that could be used for demographic segmentation of consumer markets…
which of the following is a variable that could be used for demographic segmentation of consumer markets? multiple choice usage rate naics code city size occupation personality
Answer
Answer:
D. occupation
Brief Explanations:
Demographic segmentation focuses on characteristics like age, gender, income, and occupation. Occupation is a key demographic variable. Usage rate is a behavioral variable, NAICS code is for business - to - business classification, city size is a geographic variable, and personality is a psychographic variable.