which of the following are visible and measurable characteristics of a customer (ie. age, income, marital…
which of the following are visible and measurable characteristics of a customer (ie. age, income, marital status, etc.)?\ndemographics\npsychographics\nbehavioral characteristics
Answer
Brief Explanations:
Demographics refer to visible and measurable characteristics like age, income, and marital status of a customer. Psychographics deal with psychological aspects such as values and attitudes, and behavioral characteristics focus on actions and purchase - related behaviors.
Answer:
A. Demographics