when general hospital was informed that a physician had been sued after performing an unsuccessful surgery…
when general hospital was informed that a physician had been sued after performing an unsuccessful surgery, the administration informed all of the staff of the situation. in addition, the public relations staff immediately sent out a press release to allow the hospital to manage the message before people jumped to conclusions. this demonstrates\n\ndirect marketing.\ncrisis management.\ninteractive marketing.\nproduct advertising.\ninstitutional advertising.
Answer
Brief Explanations:
The hospital faced a negative situation (a physician being sued after surgery) and took steps like informing staff and sending a press - release to manage public perception. This is crisis management which aims to handle unexpected negative events to minimize damage.
Answer:
B. crisis management