the girl scouts introduced a cookie finder app in 2013. in the context of change drivers impacting the…

the girl scouts introduced a cookie finder app in 2013. in the context of change drivers impacting the future of marketing, this reflects the shift in generational values and preferences. to product glut and customer shortage. to justifying the relevance and payback of the marketing investment. to distinguishing marketing (big m) from marketing (little m). in power from marketer to customer.

the girl scouts introduced a cookie finder app in 2013. in the context of change drivers impacting the future of marketing, this reflects the shift in generational values and preferences. to product glut and customer shortage. to justifying the relevance and payback of the marketing investment. to distinguishing marketing (big m) from marketing (little m). in power from marketer to customer.

Answer

Brief Explanations:

The cookie - finder app gives customers more control over finding Girl Scout cookies. It represents a shift where customers have more power in the marketing - customer relationship, rather than marketers solely dictating the process.

Answer:

E. in power from marketer to customer.