guided reading activity 3 - 2 for use with textbook pages 70 - 74 buying principles and strategies filling…

guided reading activity 3 - 2 for use with textbook pages 70 - 74 buying principles and strategies filling in the blanks directions: use the information in your textbook to fill in the blanks using the words in the box. some words may be used more than once. bait knowledge base comparison shopping price switch competitive advertising brand name warranty online research informative advertising generic brands information gathering information in today’s marketplace, consumers should be well informed and collect as much 1 as possible. ask friends’ opinions, discuss various brands and models with salespeople, and also conduct 2 before making a purchase. as consumers shop for different products, they will begin to develop a 3 that will sharpen over time. using advertising wisely advertising that tries to persuade a person that a product is different from and superior to others is 4 . in comparison, 5 aids consumers by providing useful information about a product. unfortunately, advertising can also be deceiving, with such tactics as the bait and switch. the 6 is an item advertised at an unrealistically low price. when the consumer gets to the store, the salesperson points out the bad features of the advertised item and tries to sell the consumer a higher - priced model, which is known as the 7 . comparison shopping the process of 8 involves getting information on the types and prices of products available from different stores or companies. when shopping for a product, the most important factor will generally be the 9 . however, shoppers should also find out which store offers the best 10 , or promise to repair or replace a faulty product. a 11 product has a word, picture, or logo to help distinguish it from other brands. 12 have no brand name, making it difficult to know who produced the product.

guided reading activity 3 - 2 for use with textbook pages 70 - 74 buying principles and strategies filling in the blanks directions: use the information in your textbook to fill in the blanks using the words in the box. some words may be used more than once. bait knowledge base comparison shopping price switch competitive advertising brand name warranty online research informative advertising generic brands information gathering information in today’s marketplace, consumers should be well informed and collect as much 1 as possible. ask friends’ opinions, discuss various brands and models with salespeople, and also conduct 2 before making a purchase. as consumers shop for different products, they will begin to develop a 3 that will sharpen over time. using advertising wisely advertising that tries to persuade a person that a product is different from and superior to others is 4 . in comparison, 5 aids consumers by providing useful information about a product. unfortunately, advertising can also be deceiving, with such tactics as the bait and switch. the 6 is an item advertised at an unrealistically low price. when the consumer gets to the store, the salesperson points out the bad features of the advertised item and tries to sell the consumer a higher - priced model, which is known as the 7 . comparison shopping the process of 8 involves getting information on the types and prices of products available from different stores or companies. when shopping for a product, the most important factor will generally be the 9 . however, shoppers should also find out which store offers the best 10 , or promise to repair or replace a faulty product. a 11 product has a word, picture, or logo to help distinguish it from other brands. 12 have no brand name, making it difficult to know who produced the product.

Answer

Brief Explanations:

  1. Consumers need to collect information.
  2. Online research is a way to gather info.
  3. Shopping builds knowledge - base.
  4. Competitive advertising makes a product seem superior.
  5. Informative advertising gives useful details.
  6. Bait is the low - priced item.
  7. Switch is the higher - priced alternative.
  8. Comparison shopping is about getting price and product info.
  9. Price is a key factor in shopping.
  10. Warranty is a promise for repair/replacement.
  11. Brand name products are distinguishable.
  12. Generic brands lack a brand name.

Answer:

  1. information
  2. online research
  3. knowledge base
  4. competitive advertising
  5. informative advertising
  6. bait
  7. switch
  8. comparison shopping
  9. price
  10. warranty
  11. brand name
  12. generic brands