hankson corp. has five strategic business units (sbus)—information technology, insurance, publishing, fine…

hankson corp. has five strategic business units (sbus)—information technology, insurance, publishing, fine arts, and tourism. it invests the majority of its funds in the information technology unit because the unit has a large market share and generates large amounts of its profits in a fast - growing market. in the context of the bcg matrix, which of the following categories of sbus best describes the information technology unit? a. stars b. cash cows c. question marks d. dogs

hankson corp. has five strategic business units (sbus)—information technology, insurance, publishing, fine arts, and tourism. it invests the majority of its funds in the information technology unit because the unit has a large market share and generates large amounts of its profits in a fast - growing market. in the context of the bcg matrix, which of the following categories of sbus best describes the information technology unit? a. stars b. cash cows c. question marks d. dogs

Answer

Brief Explanations:

In the BCG matrix, cash - cows are business units with a large market share in a slow - growing industry that generate large amounts of cash. Stars have a large market share in a fast - growing industry and generate large profits but also require significant investment. Question marks are in a fast - growing industry with a small market share, and dogs have a small market share in a slow - growing industry. Since the information technology unit has a large market share and generates large profits in a fast - growing market, it is a star.

Answer:

a. Stars